About A Girls Trip
You bring the girls. We’ll help with the rest.
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Liz · Ali · Julia — Villa d’Este, Lake Como
Why we built it
Seventeen women. One trip. So many texts.
In 2025, Ali went on a 20-year reunion trip with 16 girlfriends. One friend took the lead on planning, with everyone else chipping in with ideas, preferences and decisions along the way.
The trip was wonderful. Getting 17 women there took a lot more coordination—especially across one very busy group text.
It made us wonder: Why isn’t there one great place for friends to plan a trip together?
So we built one.
The family part
Liz is Julia’s sister, and Ali’s mother.
Two generations, one family, and no shortage of opinions — which turns out to be excellent training for group travel.
Between the three of us
Luxury merchant · entrepreneur · builder
Liz has spent her career at the intersection of luxury, retail and what women actually want — from Cartier and Bulgari to serving as VP of Merchandising at Ashford.com, a pioneering luxury e-commerce company that went public in 1999.
She later founded her own fine-jewelry company. She brings the merchant’s eye, the business brain, and a degree in marketing, buying and merchandising from FIT plus an MBA from the University of Houston.
Fashion · commerce · food
Ali came up in fashion — Diane von Furstenberg, then international retail and global sales — which is exactly where A Girls Trip’s point of view on style and SHOP comes from.
From there: New York restaurants and Food Network’s test kitchen and culinary production. She’s the one who says “let’s actually do it” — and then does it.
Hospitality · service · the travel insider
Julia has spent decades inside some of the world’s leading luxury hospitality brands: Four Seasons, Ritz-Carlton, Abercrombie & Kent, The Leela Palaces, Six Senses and AMAALA.
She knows what makes a hotel memorable and what makes service exceptional — and what turns a good trip into the one everyone still talks about years later.
Our whole point
Go with
your girls.
What we believe
The best part of travel isn’t only where you go. It’s who you go with.
A Girls Trip plans it, settles it, books it and carries it with you while you’re there. The friendship is yours. The organising is ours.
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Start the one
you keep
talking about.